Wine tasting in Provence: discovering the art of living
- Jennifer
- 15 oct.
- 3 min de lecture
From the gentle hills of the Var to the lavender-scented plateaus of the Luberon, Provence is one of the most enchanting wine regions in the world. Bathed in sunshine for more than 300 days a year and caressed by the mistral wind, it produces wines that perfectly capture the Mediterranean spirit — light, elegant, and full of life.
Wine here is more than a drink; it’s a way of life, a reflection of the landscape and the people who cultivate it.
Table of contents
The birthplace of rosé
Provence is considered the home of rosé wine, with a winemaking tradition dating back over 2,600 years, when the Greeks first planted vines near Marseille.Today, rosé represents nearly 90% of local production, offering a wide palette of shades — from pale peach to coral pink — and a balance between freshness and finesse.
Among the most renowned appellations:
Côtes de Provence, stretching from Saint-Tropez to the Verdon.
Coteaux d’Aix-en-Provence, known for their structure and mineral touch.
Bandol, the jewel of the Var, producing some of France’s most complex rosés and full-bodied reds.
Wine estates to visit
Exploring Provence’s vineyards is a true sensory journey — combining architecture, art, and gastronomy. Here are a few must-visit estates:
Château Sainte-Roseline (Les Arcs-sur-Argens) – A classified Cru Classé estate blending heritage, art and fine wines.
Château de Berne (Lorgues) – A luxurious domain with a spa, restaurant and breathtaking cellars.
Château Minuty (Gassin) – Overlooking the Gulf of Saint-Tropez, a symbol of elegance and savoir-faire.
Domaine de Fontenille (Lauris) – An estate that pairs contemporary art, hospitality and biodynamic viticulture.
Many estates offer guided tastings, vineyard tours and even gourmet lunches paired with their wines — perfect for a summer afternoon in the countryside.
A sensory experience
Wine tasting in Provence is not just about flavor; it’s about atmosphere.Picture yourself sitting under an olive tree, a gentle breeze carrying the scent of thyme and rosemary, a glass of chilled rosé in hand.The light, the sound of cicadas, the warmth of the sun — everything invites you to slow down and savor the moment.
To truly experience the local lifestyle, take the time to talk with the winemakers. Their stories reveal the soul of Provence, a region where tradition and innovation meet in every bottle.
When to go
The best time for wine tasting is from April to October, when most vineyards open their doors for visits and events.In spring, vines begin to awaken, and the landscapes are lush and green.Summer is festive, with open-air concerts and tastings at sunset. In autumn, the harvest brings a unique energy — and often, the chance to participate in it.
Tips for an unforgettable tasting
Always book in advance, especially in summer.
Plan to visit two to three estates per day — the distances are short, but every stop deserves time.
Drink responsibly, or choose a private driver or tour service for a carefree experience.
Pair your tasting with local specialties: tapenade, goat cheese, fresh figs or aioli.
Did you know?
Provence is one of the oldest wine regions in France, yet its style remains the most modern.Its pale rosés have inspired winemakers around the world — from California to Australia — but none capture quite the same effortless elegance as those born under the Provençal sun.
Conclusion
Tasting wine in Provence is far more than a gourmet activity — it’s an immersion into a culture of beauty, simplicity, and joy.Whether you’re exploring a grand estate or a small family vineyard, each glass tells the story of a land where sunlight, soil and passion come together in perfect harmony.
For guests staying with Var Villas Management, a day of wine tasting is the perfect way to experience the art of living à la provençale.
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