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Provence Explained: From Holiday Destination to a Way of Life

For many visitors, Provence begins as a holiday destination. Sun-drenched landscapes, charming villages, local markets and long lunches under the shade of plane trees leave a lasting impression. But for an increasing number of Americans and British visitors, Provence becomes something more: a place to imagine a different way of life.


What makes Provence so appealing is not just its beauty, but the balance it offers. A Mediterranean climate, easy access to nature, rich cultural heritage and a slower rhythm of life coexist with modern infrastructure, international connections and a welcoming environment for families, remote workers and retirees alike.


This article is designed to give you a clear and inspiring overview of Provence — its landscapes, lifestyle and everyday pleasures — while helping you understand why so many people choose not only to visit, but to settle here. Whether you are dreaming, planning a long stay, or considering a more permanent move, Provence offers far more than a postcard image.


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lavender fields in provence
Lavender fields on the Valensole plateau, one of Provence’s most iconic landscapes, where vast open horizons, light and nature shape the region’s unique sense of space and serenity.

Discovering the Landscapes of Provence


Provence is not defined by a single landscape, but by a constant sense of contrast and depth. Within relatively short distances, the scenery changes dramatically, shaping very different ways of living and experiencing the region. Along the Mediterranean coast, light reflects endlessly on the sea 🌊, with beaches, rocky coves and wide open horizons. Yet just a short drive inland, the atmosphere shifts entirely.


The heart of Provence reveals rolling hills, vineyards and olive groves, punctuated by historic wine estates and châteaux nestled within the countryside 🍇. The famous lavender fields of the Valensole plateau offer one of the region’s most iconic landscapes, where vast purple horizons unfold each summer, creating a unique sense of space and serenity that leaves a lasting impression.


Further inland, Provence becomes more rugged and textured. The semi-mountainous relief of the hinterland introduces dramatic panoramas, forested hills and elevated viewpoints that open onto wide valleys and distant peaks. This changing topography gives the region a remarkable visual richness, where each turn in the road reveals a new perspective.


Among these natural wonders, the Gorges du Verdon stand out as one of the most striking landscapes in Southern Europe. Carved deep into the limestone plateau, they offer a breathtaking contrast between turquoise waters and sheer cliffs, reinforcing the feeling that Provence is a land shaped as much by time as by light.


This diversity is one of Provence’s greatest strengths. It allows residents and visitors alike to choose an environment that truly matches their rhythm of life — coastal, rural, vineyard-lined or set within the hills of the hinterland — without ever feeling confined to a single setting. Provence is a region to be explored slowly, where landscapes unfold over time, deepening your connection to the place as your experience grows.

provence panomara
Golden hour over a Provençal village, where everyday life unfolds outdoors and evenings are shaped by light, landscape and open horizons.

An Outdoor Lifestyle All Year Round


Life in Provence naturally unfolds outdoors. The climate makes open-air living a daily reality rather than an occasional luxury, shaping both routines and leisure in a very organic way.


  • Everyday life outdoors

    Mornings often begin outside — walking through vineyards, along coastal paths or simply heading to a local market on foot. Even simple daily activities are naturally lived in the open air, thanks to mild temperatures and abundant light.


  • Sports as part of daily routine

    In Provence, outdoor sports are not planned events but habits. Golf courses, cycling routes, hiking trails and coastal paths are seamlessly integrated into everyday life, making physical activity feel effortless rather than forced ⛳🚴‍♂️.


  • Water as a constant presence

    Whether along the Mediterranean coast or inland rivers and lakes, water plays a central role in daily life. Swimming, sailing, paddleboarding or kayaking are accessible to all ages and often enjoyed spontaneously 🌊.


  • A rhythm that follows the seasons

    Provence remains active well beyond the summer months. Autumn and spring are particularly appreciated for their calm atmosphere, softer light and ideal conditions for outdoor activities. Even winter offers clear days and time spent outside, especially in the hinterland.


  • A calmer, more authentic off-season

    Once the high season has passed, the region reveals a more local and peaceful side. Trails are quieter, villages regain their rhythm, and the outdoors becomes even more enjoyable for those who live here year-round 🌿.


This outdoor lifestyle is not about performance or trends — it is about balance, accessibility and a deep connection to the environment, shaping a way of life that feels both active and relaxed.


Provence for Families


Provence offers families a rare balance between freedom, security and quality of life, making it particularly appealing for those seeking a healthier, more natural environment for raising children.


  • Space to grow and explore

    Children grow up surrounded by nature, with space to play, explore and develop a sense of independence. Outdoor activities are part of everyday life, not something that needs to be carefully scheduled weeks in advance 🌿.


  • A calmer and safer environment

    Villages and residential areas offer a reassuring sense of safety and community. Parents often appreciate the slower pace of life, where daily routines feel less rushed and more balanced.


  • An outdoor-focused childhood

    Time spent outside — in gardens, countryside, beaches or hills — is a natural part of growing up in Provence. This connection to nature encourages active lifestyles and a strong sense of well-being.


  • An international and welcoming atmosphere

    Provence attracts families from all over the world. The region offers an increasing number of international and bilingual schools, making the transition easier for children from English-speaking backgrounds 🌍.


  • Quality of life over constant pressure

    Many parents value the opportunity to raise children in an environment where quality of life, human connections and everyday pleasures take precedence over constant performance and overstimulation.


Provence provides a setting where family life can feel both grounded and open, allowing children — and parents — to enjoy a more balanced and fulfilling way of life.

vineyard in provence
Close-up of ripe grapes in a Provençal vineyard, reflecting the region’s wine culture and seasonal way of life.

Food, Wine and the Art of Living


In Provence, food is not simply nourishment — it is a cultural language, deeply woven into everyday life. Meals naturally follow the seasons, shaped by what the land produces at any given time. Ingredients often come directly from nearby farms, local markets or surrounding vineyards, creating a strong connection between what is on the table and the landscape beyond it. Cooking and eating are not rushed moments, but shared experiences designed to bring people together.


Markets play a central role in this way of life. They are not only places to shop, but social spaces where locals meet, exchange and reconnect. The rhythm of the week often follows market days, reinforcing a slower, more intentional relationship with food and daily routines.

Wine holds a special place in Provence, not as a luxury reserved for rare occasions, but as a natural extension of the land itself. Living among vineyards means understanding wine as part of everyday culture — from informal tastings to long evenings spent outdoors, sharing a bottle with friends as conversations unfold. This relationship with wine is relaxed and unpretentious, rooted in enjoyment rather than display.


Together, food and wine reflect a broader philosophy of life in Provence: enjoying what is available, at the right time, without excess. It is an approach that values quality over quantity, simplicity over extravagance, and connection over consumption — a true expression of the Provençal art of living.

One of the many hilltop villages found across Provence, where stone houses, winding streets and elevated views are a defining feature of the region.
One of the many hilltop villages found across Provence, where stone houses, winding streets and elevated views are a defining feature of the region.

Villages, Towns and Iconic Places


Provence is shaped by its villages as much as by its famous towns. Hilltop villages, stone houses and narrow streets offer a sense of continuity with the past, while larger towns provide cultural life, markets and services. Places like Saint-Tropez or Aix-en-Provence may be internationally known, but they coexist with dozens of lesser-known villages that preserve a quieter, more local identity.


For those considering a longer stay or a move, this variety allows for very personal choices. Some are drawn to iconic destinations, others to discreet villages where daily life feels more intimate and grounded. Provence accommodates both without forcing a single model of living.

provencal villa in south of france
Provençal house with garden and swimming pool, representing year-round living in the Provence countryside.

Living in Provence Beyond the Holiday


Many people first discover Provence as visitors, but over time, the idea of staying longer naturally emerges. What begins as a holiday slowly turns into a different relationship with the region. Living here means experiencing the seasons, understanding local rhythms and appreciating the calm that follows the summer months.


Provence offers a lifestyle that combines accessibility and retreat. International airports, high-speed trains and major cities remain within reach, while everyday life feels far removed from constant urgency. This balance is one of the key reasons why so many visitors eventually consider making Provence part of their long-term plans.

What Makes Provence Different from Other Regions


Unlike purely touristic destinations or large metropolitan areas, Provence offers depth. It is not limited to one season, one activity or one type of resident. The region attracts people for very different reasons — nature lovers, families, retirees, entrepreneurs — and manages to accommodate them without losing its identity.


Compared to other parts of France or Southern Europe, Provence stands out for its diversity, its strong sense of place and its ability to combine authenticity with international openness. It is neither isolated nor overwhelming, which makes it particularly appealing for those seeking a balanced lifestyle.

Imagining Your Life in Provence


Imagining life in Provence is often less about grand plans and more about small, repeated moments. A morning at the local market. A quiet afternoon by the pool or in the countryside. An evening shared with friends over wine as the sun sets behind the hills.


These moments, simple yet deeply satisfying, define daily life here. Provence invites you to slow down, to reconnect with time and space, and to build a life that prioritises quality over speed.

The Importance of Local Support


Living or owning property in Provence is rewarding, but it also requires understanding local specificities. From property maintenance to administrative matters, having reliable local support makes a significant difference, especially for international owners or residents.


Local knowledge helps avoid unnecessary complications and ensures that your experience remains enjoyable rather than stressful. The right support allows you to focus on what truly matters: enjoying life in Provence.

Provence with Var Villas Management


Var Villas Management supports owners and residents who wish to fully embrace life in Provence. With a strong local presence and an English-speaking team, the company offers long-term guidance tailored to the realities of living and owning property in the region.

From property management to everyday support, Var Villas Management helps turn the idea of living in Provence into a seamless and lasting experience — one that extends far beyond the holiday mindset and into a true way of life.

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